About me
About me
I'm a designer and content marketer with 7+ years of experience developing marketing campaigns and the creative assets that power them. I love creating something from scratch and watching an idea evolve from concept to implementation. I thrive on creative pressure, and when I'm backed into a corner with a creative challenge, that's when I come out with my best solutions. I hold a Master's in Digital Marketing from Wake Forest.
Currently, I'm a Content Strategist at Inhabit in the property management industry, where I primarily work with Streamline, one of Inhabit's short-term rental brands in their portfolio. I create content for email and social media, develop blog material, and support design work across the brand.
What I bring to the table: I offer a combination of strategy, content, and design expertise spanning marketing collateral, logo design, email creation and automation, photography and video production, and social media management. I've also led several rebranding and repositioning initiatives throughout my career.
Experience
Experience
Knoxville, TN
Inhabit
January 2026 – Current
Content Strategist, STR Division
Develop and execute content strategy for Streamline, a short-term rental brand in Inhabit's portfolio, creating email campaigns, social media content, blog posts, and supporting design work across all marketing channels
Knoxville, TN
Inhabit
January 2026 – Current
Content Strategist, STR Division
Develop and execute content strategy for Streamline, a short-term rental brand in Inhabit's portfolio, creating email campaigns, social media content, blog posts, and supporting design work across all marketing channels
Knoxville, TN
RoomOne Solutions
Oct 2024 – Nov 2025
Senior Marketing Coordinator
Planned and executed 2–3 weekly email campaigns that have driven $660K+ in revenue, averaging over $5K per email through strategic content and promotions.
Developed and executed a Spring Sale email campaign with multiple sends, generating an average revenue per email roughly 36% higher than the standard average.
Built and managed multiple social media accounts, producing original DIY-focused video content that earned over 1M YouTube views with support from targeted third-party PPC campaigns.
Led a redesign of product detail pages for PTAC4Less, introducing clearer savings messaging and urgency-focused design that increased add-to-cart ratio by 11%.
Directed trade show visual strategy by implementing a live promotional display with urgency messaging, resulting in over 140 on-site unit sales compared to the typical 10 to 20.
Directed the strategic repositioning of three PTAC e-commerce brands, refining audience focus to expand reach, reduce overlap, and strengthen each brand’s market influence.
Knoxville, TN
RoomOne Solutions
Oct 2024 – Nov 2025
Senior Marketing Coordinator
Planned and executed 2–3 weekly email campaigns that have driven $660K+ in revenue, averaging over $5K per email through strategic content and promotions.
Developed and executed a Spring Sale email campaign with multiple sends, generating an average revenue per email roughly 36% higher than the standard average.
Built and managed multiple social media accounts, producing original DIY-focused video content that earned over 1M YouTube views with support from targeted third-party PPC campaigns.
Led a redesign of product detail pages for PTAC4Less, introducing clearer savings messaging and urgency-focused design that increased add-to-cart ratio by 11%.
Directed trade show visual strategy by implementing a live promotional display with urgency messaging, resulting in over 140 on-site unit sales compared to the typical 10 to 20.
Directed the strategic repositioning of three PTAC e-commerce brands, refining audience focus to expand reach, reduce overlap, and strengthen each brand’s market influence.
Knoxville, TN
Solinity Marketing
Mar 2022 – Oct 2024
Marketing Specialist
Spearheaded rebranding efforts, conceptualizing and designing a new brand identity and logo for five organizations.
Designed and produced a wide range of marketing content including gated assets, optimized landing pages, social media graphics, marketing emails, and collateral.
Produced videos from concept to completion, managing interviewing, shooting, editing, and final delivery to create compelling visual narratives for digital and social campaigns.
Restructured new employee onboarding process, implementing clear procedures to enhance efficiency and improve employee experience.
Knoxville, TN
Solinity Marketing
Mar 2022 – Oct 2024
Marketing Specialist
Spearheaded rebranding efforts, conceptualizing and designing a new brand identity and logo for five organizations.
Designed and produced a wide range of marketing content including gated assets, optimized landing pages, social media graphics, marketing emails, and collateral.
Produced videos from concept to completion, managing interviewing, shooting, editing, and final delivery to create compelling visual narratives for digital and social campaigns.
Restructured new employee onboarding process, implementing clear procedures to enhance efficiency and improve employee experience.
Knoxville, TN
Solinity Marketing
Mar 2022 – Oct 2024
Marketing Associate
Crafted targeted copy for senior living clients, spanning various formats such as case studies, eBooks, blog posts, social media captions, marketing emails, automated workflows and print collateral.
Leveraged the HubSpot CRM platform to develop lead generation assets, including landing pages, marketing emails, and automated workflows, driving lead generation and nurturing efforts for diverse B2B and B2C clientele.
Knoxville, TN
Solinity Marketing
Mar 2022 – Oct 2024
Marketing Associate
Crafted targeted copy for senior living clients, spanning various formats such as case studies, eBooks, blog posts, social media captions, marketing emails, automated workflows and print collateral.
Leveraged the HubSpot CRM platform to develop lead generation assets, including landing pages, marketing emails, and automated workflows, driving lead generation and nurturing efforts for diverse B2B and B2C clientele.
Knoxville, TN
Knoxville Christian School
Oct 2019 – Mar 2022
Director of Marketing & Public Relations
Managed school social media accounts and website content, improving community engagement and visibility.
Collaborated with a third-party designer on a refreshed school logo and updated brand assets.
Supported planning and promotion of fundraising events, helping increase awareness and participation among families and donors.
Knoxville, TN
Knoxville Christian School
Oct 2019 – Mar 2022
Director of Marketing & Public Relations
Managed school social media accounts and website content, improving community engagement and visibility.
Collaborated with a third-party designer on a refreshed school logo and updated brand assets.
Supported planning and promotion of fundraising events, helping increase awareness and participation among families and donors.
Education
Education
Winston-Salem, NC
2022 – 2023
Master's in Digital Marketing
Wake Forest University
Winston-Salem, NC
2022 – 2023
Master's in Digital Marketing
Wake Forest University
Searcy, AR
2014 – 2019
Bachelor of Business Administration
Harding University
Searcy, AR
2014 – 2019
Bachelor of Business Administration
Harding University
