The Client

Pedal for Alzheimer’s is a nonprofit organization dedicated to raising awareness and funds for Alzheimer’s research, education, support, and care. Their mission is to empower communities to take action in the fight against Alzheimer’s and other forms of dementia.

The Journey

I designed the Eddie's 550 logo to fit the golf theme, incorporating a dynamic golf ball zipping through the air. The design even includes a hidden "E" for Eddie cleverly integrated into the tail trailing behind the ball.

For post-event, I produced a recap video that captured the spirit and stories behind the 2024 tournament at Gettysvue Golf Course in Knoxville. The event raised $20,000 for Pedal for Alzheimer's and highlighted Eddie Reymond's remarkable eight-day, 550-hole golf challenge to raise awareness for brain and mental health.

I filmed key moments across the course and gathered personal stories from participants and volunteers, then crafted a cohesive narrative that balanced the excitement of the competition with the heartfelt mission driving it. The final video showcased not only the event's highlights but also the powerful impact of community support in the fight against Alzheimer's.

Behind the Curtains

• A rare 45-degree (and windy) spring day in short sleeves

• Two full rounds of 18 holes in a golf cart chasing the perfect shot

• Juggling a drone, camera, and shotgun mic from the passenger seat