Knoxville Gran Fondo

The Client

Pedal for Alzheimer's, a 501c3 non-profit charitable platform committed to organizing cycling events to raise money, create awareness, and provide education towards the mission of finding a cure for Alzheimer’s.

The Journey

Creating the Knoxville Gran Fondo brand was an exciting journey, blending our city's outdoor vibe with Pedal for Alzheimer's commitment to charity. I merged green and orange hues, merging our landscape and Pedal for Alzheimer's branding.

Incorporating the Smoky Mountains and Knoxville's iconic Sunsphere was a must in order to add a familiar touch with the city in which the event will take place.