Meta ads growth

Transforming Meta Ads into a major revenue channel for PTAC4Less.

Service

Meta Ads Implementation

Date

November 2024 - November 2025

About the Brand

PTAC4Less is a leading e-commerce platform specializing in refurbished and new packaged terminal air conditioners (PTACs). The brand operates under RoomOne Solutions, serving hotel owners, property managers, and contractors across the U.S. with affordable, high-quality HVAC units.

Context

In collaboration with our PPC agency, I led the creative strategy, copywriting, and execution of multiple prospecting and remarketing campaigns on Meta. My focus was on developing data-driven ad creative and refining audience targeting to increase conversions.

Overall Results

Over a 12-month period (Nov 2024–Nov 2025), I helped transform PTAC4Less’s Meta campaigns into one of the brand’s top-performing paid channels.

Performance Summary

Ad Spend: $45,942
Revenue: $597,275
ROAS: 13.0x
Conversions: 387
Impressions: 5.66M
Clicks: 161K

Key Improvements

ROAS grew from 4.4x to 32.3x — a 633% improvement
Monthly revenue rose from $16K to $123K at its peak
Cost per acquisition dropped from $308 to $91, a 60–70% decrease
Generated over 160K clicks through stronger creative and improved targeting

Prospecting Campaign Examples

Evergreen Prospecting Campaign

A long-running ad designed to drive consistent traffic and conversions year-round. The creative focused on PTAC4Less’s value proposition of high-quality refurbished PTAC units at competitive prices, paired with clear, direct CTAs. Ref. image #1 below.

12-Month Results:

Website Purchases: 54
Cost per Result: $105.15
Budget: $30/day ($5,678 total spend)
Impressions: 903,508
Reach: 502,372
Bid Strategy: Highest Volume Conversions

Cooler Weather Prospecting Campaign

A seasonal ad launched to align with colder months, featuring temperature-based messaging and comfort-focused imagery. Ref. image #2 below.

12-Month Results:

Website Purchases: 3
Cost per Result: $81.31
Budget: $30/day ($244 total spend)
Impressions: 46,860
Reach: 17,377
Bid Strategy: Highest Volume Conversions

About the Brand

Context

Overall Results

Over a 12-month period (Nov 2024–Nov 2025), I helped transform PTAC4Less’s Meta campaigns into one of the brand’s top-performing paid channels.

Performance Summary

Ad Spend: $45,942
Revenue: $597,275
ROAS: 13.0x
Conversions: 387
Impressions: 5.66M
Clicks: 161K

Key Improvements

ROAS grew from 4.4x to 32.3x — a 633% improvement
Monthly revenue rose from $16K to $123K at its peak
Cost per acquisition dropped from $308 to $91, a 60–70% decrease
Generated over 160K clicks through stronger creative and improved targeting

Prospecting Campaign Examples

Evergreen Prospecting Campaign

12-Month Results:

Website Purchases: 54
Cost per Result: $105.15
Budget: $30/day ($5,678 total spend)
Impressions: 903,508
Reach: 502,372
Bid Strategy: Highest Volume Conversions

Cooler Weather Prospecting Campaign

A seasonal ad launched to align with colder months, featuring temperature-based messaging and comfort-focused imagery. Ref. image #2 below.

12-Month Results:

Website Purchases: 3
Cost per Result: $81.31
Budget: $30/day ($244 total spend)
Impressions: 46,860
Reach: 17,377
Bid Strategy: Highest Volume Conversions

Influencer Remarketing Campaign

In early 2025, we partnered with a DIY influencer (Instagram: @justdoitamanda) documenting her motel remodel project in Wyoming. Her audience closely aligned with PTAC4Less’s target market of property owners and renovators, making her an ideal partner to strengthen brand credibility. She created two organic videos showcasing our refurbished PTAC units, generating nearly 75,000 organic views across her posts.

Following the success of her content, we clipped a portion focused on our tariff-free refurbished PTAC units, produced in the U.S. This messaging aligned perfectly with the period when new import tariffs were impacting HVAC pricing, giving us a timely opportunity to highlight our domestic refurbishment advantage.

6-Month Results: