Visual storytelling for a cause

The Client

Pedal for Alzheimer’s is a nonprofit organization dedicated to raising awareness and funds for Alzheimer’s research, education, support, and care. Their mission is to empower communities to take action in the fight against Alzheimer’s and other forms of dementia.

The Journey

For the Eddie’s 550 Tee Off for Alzheimer’s golf event, I produced a recap video that captured the spirit, dedication, and stories behind the tournament. Held at Gettysvue Golf Course in Knoxville on a cold and windy day in 2024, the event raised $20,000 for Pedal for Alzheimer’s while highlighting Eddie Reymond’s eight-day, 550-hole golf challenge to raise awareness for brain and mental health.

My role involved driving a golf cart across the course, filming key moments, and capturing personal stories from participants and volunteers. I then transformed this footage into a cohesive narrative that told the larger story of the event, balancing the excitement of the competition with the heartfelt mission behind it.

The resulting video not only showcased the event’s highlights but also emphasized the impact of community support and the organization’s ongoing mission to fight Alzheimer’s.