Our Meta strategy focused on reaching DIY homeowners and small property owners with approachable, value focused content. We highlighted PTAC4Less as a trusted American made option during rising tariffs, using clear messaging and engaging visuals to build trust and differentiate the brand.
Reached about 1.8 million users in 12 months
About 5,000 total interactions
Growth from zero to a strong, active audience
Two influencer partnerships with more than 120,000 total views
Reached 82,000 accounts from the PTAC4Less profile
Growth from zero across all metrics
Our YouTube content focused on education and support for maintenance staff, property owners, and DIYers. The goal was to offer evergreen guidance that built trust and positioned PTAC4Less as both a resource and a supplier.
More than 1,200,000 total views
13,905 hours of watch time
141 new subscribers from supported subscriber campaigns
230,099 impressions
Average CTR of 4.6%
Combination of organic and ad supported content
We used LinkedIn to reach commercial buyers, especially hotel engineers and property managers. Content was built around real field insights and the personal brand of our sales representative to build credibility and stay top of mind.
107,975 total impressions across organic and paid posts
Two month paid campaign generated 19 leads and about 6 bookings
101,960 impressions during the campaign
Creative assets fully produced in house
